Suntory Launches Indian Subsidiary To Drive Spirit, Soft Drinks And Wellness Sector Expansion

Strategic move strengthens Suntory’s foothold in India’s burgeoning market and builds a robust foundation for diverse beverage categories.

Tokyo, Japan (24th December, 2024) – Suntory Holdings Limited recently announced the formation of Suntory India Private Limited, a dedicated entity designed to spearhead the company’s growth in one of the world’s most dynamic and rapidly expanding markets. The new venture is in operation since July 2024, marking a significant milestone in Suntory's global expansion strategy.

Suntory India will play a critical role in managing the corporate functions required to bolster its existing spirits business while creating pathways for its soft drinks and health and wellness product lines in India.

The new office is strategically located in DLF Cyber City, Gurgaon, Haryana, a prominent business hub.

“We are delighted to unveil a new base of Suntory Holdings in India, a country with a large population and a rapidly growing economy,” said Tak Niinami, President & CEO of Suntory Holdings.

“India is a remarkably attractive market and a key geopolitical player on the global stage, with strong cultural and economic ties with Africa, the Middle East, and Asia. Together with our spirits business, Suntory Global Spirits, we will enhance our presence as a multifaceted beverage company in this vital market by supporting our soft drinks and health & wellness businesses to build foundations in India through investments and partnerships.”

Accelerating Growth In A Dynamic Market

India's dynamic market presents tremendous potential for growth in the beverage industry. Suntory India will focus on fortifying its foothold in the spirits sector while exploring new opportunities in soft drinks and wellness categories. With a strong emphasis on sustainability and innovation, the company aims to cater to diverse consumer needs across India’s vast and varied demographics.

The operations in India will be headed by Managing Director Masashi Matsumura, a seasoned executive with extensive experience in the global beverage sector. Under his leadership, Suntory India aims to foster long-term partnerships and investments that align with its vision of harmonizing business growth with consumer well-being and environmental responsibility.

About Suntory Group

Founded in 1899, Suntory Group is a global leader in the beverage industry, offering an extensive portfolio of products, including world-renowned spirits like Yamazaki, Jim Beam, and Hibiki, as well as non-alcoholic beverages such as Orangina, Lucozade, and BOSS Coffee. Committed to sustainability and innovation, Suntory aims to inspire the brilliance of life while preserving the gifts of nature.